For many people the Super Bowl commercials are the main reason they watch the game. This is the first Superbowl since the launch of the Video iPod and advertisers have been quick to make use of the potential extra exposure the Apple iPod Video will bring.


Anheuser-Busch will make its Super Bowl ads available for postgame downloading at Budweiser.com. The beer giant worked with Maven Networks of Massachusetts to create an application that allows consumers to download their favourite beer commercials and watch them on video iPods, laptops and computer screens.


At degreedeodorant.com, starting the day after the game, consumers will be able to download, in video iPod-friendly form, versions of a 'Degree for Men' Superbowl ad entitled "Stunt City."




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