Rupert Murdoch, In an interview with Newsweek says he is not impressed with Apples Itunes Video store.

How many people really want to get video on a tiny screen when they already have TiVo or a similar service from their cable company or DirecTV?" Murdoch said in the Newsweek interview. "What's been announced so far with iPod and Disney and NBC is very small-time at the moment.

I don't think Rupert Murdoch gets it, or perhaps because he doesn't own it, he doesn't want to get it, but the Ipod Video is not just about last night's TV show, Itunes is constantly adding content from major content producers. Only yesterday VH1 were adding new podcasts to iTunes and I think Murdoch will be the loser if he chooses to ignore this "small time" medium .
Also Rupert, just so you know. With the realease of the new docking station from DLO , you don't have to watch on a tiny screen, you can view your content on the big screen, thus the Ipod becomes a device to move content from the Net to the Living Room.

I find it hard to believe that he's not aware of this, so I think he would rather play it down. Murdoch is 74 and is hardly going to be the world authority on getting the best out of an iPod video, but put it in the hands of my kids, who then watch the video podcasts that they like, add to that the fact that they can plug it into the TV to watch it like regular TV and for the next generation, it looks like a rival to digital TV.


The Apple Video Ipod has sold almost 2 million units in the US alone since its release in OCT 2005 according to research firm NPD The way people watch content is changing and Mr Murdoch doesn't like that, especially when its something that isn't his. more on this story at CNET